Keep growing by providing our customers with new brands and products whenever, wherever, and however they want.
Zvika Shwimmer (44, married + 3) is the CEO of Electra consumer products since oct.2018.
Prior to that, shwimmer has served as the CEO of delta israel for seven years, and as part of his position, Shwimmer led the launching of the fix underwear chain, established the group’s trading site and led the expansion of delta’s sales in israel.
Shwimmer also served for four years as CEO of the Laline chain, which is part of the Fox group, and prior to that he managed Fox Israel for several years.
He holds a ba in business administration from the peres center and an mba from Bar-Ilan University.
Yoni Tsabari is the deputy CEO and head of finance, legal & it at Electra consumer products Ltd.
Prior to arriving at electra in 2019 he served as the CFO of IDB Tourism Group & Israir airlines, after holding several
senior positions over a span of 12 years at Ernst & Young.
In this senior management position, Mr. Tsabari is responsible for the group’s wide-ranging business development activities, in concert with the CEO, making decisions regarding acquisitions, tracking estimates and identifying and developing new growth engines.
Electra consumer products established, importing & trading Electricity products
Electra acquired by ELCO (under the salkind family)
Retail first milestone opening the first branch of Shekem Electric
Mahsanei Hashmal chain acquired, the largest electricity products retail in
Electra consumer products becomes a public company traded on the
Acquisition of the mobile operator Golan Telecom & selling it
BOSCH acquires 40% of the Electra factory manufacturing heating systems
Foothold in the Travel & Leisure Market, acquiring the SAAR
Entering the Duty Free with Shekem Electric
Entering the food retail business by acquiring the Bitan Wines
Exclusive right to operate one of the largest food retail
We at Electra believe that innovation and technology are only tools designed to enable everyone to enjoy a quality of life at home.
We believe that if we make the technology accessible to everyone and design the shopping, maintenance, and service experience more accurately, we can help
everyone to satisfy their personal needs and make life more enjoyable.
The company strives to promote social investments as an integral part of its overall strategic thinking and conduct activities in the field on an ongoing basis.
