Electra consumer products established, importing & trading Electricity products

Electra acquired by ELCO (under the salkind family)

Retail first milestone opening the first branch of Shekem Electric

Mahsanei Hashmal chain acquired, the largest electricity products retail in israel

Electra consumer products becomes a public company traded on the TLV stock exchange

Acquisition of the mobile operator Golan Telecom & selling it after 3 years for a profit of 300m ils

Becomes ac market leader with 42% market share

BOSCH acquires 40% of the Electra factory manufacturing heating systems & AC

Engagement & receiving exclusive representation of the international convenience chain 7ELEVEN

Entering the Duty Free with Shekem Electric

Foothold in the Travel & Leisure Market, acquiring the SAAR Group – 34 branches of Columbia, Shvilim & Outsiders

Entering the food retail business by acquiring the Bitan Wines Group – 152 branches

Exclusive right to operate one of the largest food retail chains in the world – Carrefour