ELECTRA MANAGEMENT

BUSINESS UNITS DIRECTORS

URI KILSTEIN

CEO CARREFOUR ISRAEL

1.5 Years As CEO Of Azrieli Malls.
2 Years As Deputy CEO Of Shufersal.
11 Years In Variety Of Positions In Shufersal.

TAL BEIT HALACHMI

CEO ELECTRA CUSTOMER SERVICE

3 Years As CEO Of The Customer
Service Division.
5 Years As CEO Of The Service Division .
26 Years In Senior Management Positions
At Electra.

ANAT SHASTIEL

CEO ELECTRA FINANCE

In Charge Of The Credit Card Based
Customer Loyalty Club.
3.5 Years As CEO Of Power Card.
6 Years As Isracard’s Director Of Marketing.

AVIAD TSABARI AND TOMER BEN SENIOR

CEOS ELECTRA SPORTS AND OUTDOOR

30 Years In The Manufacturie, Import,
And Marketing Of Athletic, Extreme Sports, And Life-Style Brands.

YORAM BADASH AND SHMUEL MANDZITSKY

ELECTRICAL RETAIL CEOS

Co-Ceos For The Last 15 Years
Founders Of Mahsanei Hashmal.
In The Electrical Retail Sector For Over
30 Years.

YIGAL GROISER

CEO ELECTRA INDUSTRIES

CEO Of Electra Industries For The Last
14 Years.
Last 10 Years Developing The European Heat Pump Market.
25 Years At Electra In A Variety Of Positions.

MOSHE ARDER

CEO ELECTRA ENERGY AND CLIMATE

Has Served In The Position For The Last 3 Years.
10 Years As CEO Of Fujitsu Air Conditioning.
11 Years As CEO Of Daikin Israel.

MICKIE BITTON

CEO ELECTRA TRADE & BRANDS

Has Served As CEO Electra Trade & Brands For The Last 4 Years.
4 Years As Director Of Operations At Sony Mobile Israel.
6 Years As Director Of Sales At Eurocom Nokia.
8 Years In A Variety Of Senior Positions At Cellcom Israel.

HEAD QUARTERS DIRECTORS

ANAT BARKAN

VP OF HUMAN RESOURCES

Ecp’s VP Of Human Resources For The Last 3 Years.
6 Years As Mey Eden Israel’s VP Of Human Resources.
2 Years As Mistral’s VP Of Market
Communications.

LIRIK MEIRI

LEGAL COUNSEL

Company’s Lin-House Counsel And Secretary For The Last 2 Years.
Extensive Legal Commercial Law Background At The Meitar Law Firm.

SHAHAR PERY

VP OF OPERATIONS AND SUPPLY CHAIN

Group’s VP Of Operations And Supply Chain For Last 4 Years.
2 Years As VP Of Operations And Logistics At Raly.
7 Years At UPS In A Variety Of Senior
Management Positions.

MAY SHAHAR

DIRECTOR BUSINESS DEVELOPMENT

Director Of Business Development For
Last Year.
5 Years At The Ernst & Young Firm’s
Transaction Strategy Department.

SAMMY LEVI

VP OF REAL ESTATE

1 Year As VP Of Real Estate. 22 Years In Senior Management Positions In
The Electrical Retail Division.